Maruti Suzuki
Sold-out dealer slots within 48 hours of the launch event, highest dealer enthusiasm score recorded
Case Study
Objective
Launch the new SUV model to the dealer network and build excitement for the upcoming sales season.
About This Event
WNY Holidays managed the high-stakes product launch event for Maruti Suzuki's new SUV model, bringing together 320 dealers from across Maharashtra. The event was designed to create maximum theatrical impact at the moment of reveal while communicating the vehicle's key differentiators through an immersive experience. WNY handled venue transformation, custom stage design, LED wall production, test drive logistics, and a gala dinner. The evening culminated in a dramatic car reveal that generated significant social media buzz and dealer enthusiasm.
Highlights
Dramatic car reveal, LED wall production, test drive zone, dealer recognition awards, networking gala
WNY's Role
Venue transformation, stage design, AV production, test drive logistics, F&B, entertainment
Gallery

Event venue setup

Car reveal moment

Dealer networking session

Recognition awards